品牌定位

美好生活创享家

DANGDESHIJIUDATICHU“RANGQUANTIRENMINZHUYOUSUOJU”，“FANGZI”SHIZHONGGUORENDEJINGSHENYUANXIANGZAI

TI，SHIDIANDISHENGHUOGUSHIDEFASHENGDI。JIANHAOFANGZI，ZHUMEISHENGHUO，SHISHANHUHAIDEZIWOYAOQIUYU

KEHUCHENGNUO，YESHIPINPAILIZUSHICHANGDEGENBENDINGWEI。ZAIRENJUJIANSHEZHONG，SHANHUHAISHIZHONGZOUZAISHI

DAIDEQIANYAN，YILINGXIANDESHIYEYUYOUYUEDEPINZHI，JIANSHEMEIHAOJIAYUAN，CHUANGZAOYOUXIANGSHENGHUO。

品牌使命

以领先的视野及优越品质建设美好家园

YILINGXIANDESHIYEZHUANZHUZHONGGUORENJUJIANSHE，YIPINZHIWEINEIHE，JINGZHUOMEIYIXIJIE，YONGYIZHANSHIFUWUCHUANGZAOYOUZHISHENGHUO

TIYAN，HAIYUANSHENGHUOZHIGAN，ZHELIZHUZAOGAOPINZHIDEYIJUZHUSUO，RANGJUZHEDELIXIANGBIANCHENGKECHUKEJIANDELIXIANGZHIJIA。

企业主张

建老百姓买得起的好房子

LAOBAIXINGJIRENWENQINGHUAI，GUYOUDUFU“ANDEGUANGSHAQIANWANJIAN”DEBODAXIONGJIN，RUJINYOUSHANHUHAI“TIANXIAJUZHEYOUHAOWU”DEQING

HUAIBAOFU，XINXIBAIXING，WEIMINANJU，ZHEIJIANGSHISHANHUHAIWEILAIJISHINIANDEHEXINMINGTI；MAIDEQIJIQIYEBAOFU，ZAISHANHUHAIKAN

LAI，FANGZIDEBENZHISHIJILAOBAIXINGZHUDE，RANGMENGXIANGZHIFUDEQI，RANGWEILAIKEYIBEIYUJIAN，ZHEIJIUSHI“MAIDEQI”DEYIYI；HAO

FANGZIJIPINZHIGENBEN，PINZHISHISHANHUHAIFAZHANDEZHOUXIN，DUIRENHAO，DUISHEHUIHAO，DUIZIJIYAOQIUGAO，CAINENGZAOHAOFANGZI。

品牌愿景

追求卓越发展，成为大众信赖的优质企业

YIJIAZHIWEIDAOXIANG，NULISHIXIAN5ZHI10NIANNEIXIANGQIANYIQIYEKUAYUE，CHENGWEIXINGYENEIMINSHENGDICHANLINGJUNPINPAI。ZHIYOUZHUOYUEFAZHAN，CAI

YOUFAZHANCHENGGUOKEYIGONGXIANG，ZHEISHIYUANJINGDEQIANTI。YIKEHUWEIDAOXIANG，BUJINSHIXIANCHANPINFUWUSHOUKEHUXIAI、ASIDUNMADINGGUANWANGLINGYUANGONG

JIAOAO、QIYEYEJILINGGUDONGMANYI，QIEJIJILVXINGSHEHUIZEREN，HUODEGONGZHONGXINRENYURENKE，CHENGWEIXINGYENAIZHIQIYEJIEDIANFAN。

品牌价值观

品质成就价值

阿斯顿马丁官网JIANCHI“PINZHICHENGJIUJIAZHI”DEJIAZHIGUAN，YIKAIKUODESHIYE、XIANJINDEZHUCHENGJINGYANSHENRUZHANLVEQUYU

JINXINGLIXIANGRENJUDEDAZAO。CONGSHEJIDAOSHIGONG、CONGZHUANGXIUDAOJIAOFU，JUNCAIYONGGUOJIAXINGJILVSEJIANZHUBIAOZHUN、

YIJI“LVMO+PAJIA”SHIGONGDENGCHUANGXINGONGYI，ZAISHIGONGGUOCHENGZHONGSHIXINGGONGFAYANGBANJIANXIANXING，SHIZHONGJIANCHIPINZHIWEIXIAN，

WEIRENMENDAZAOJIGAOPINZHIJINGZHUANG、DIANTIRUHU、YONGCHIPEITAO、ZHINENGSHEQUHEJIAJUYUYITIDEJINGPINRENJU。

企业精神

信实

挚诚立信，求真务实

XINSHISHIYIZHONGGONGZUOZUOFENG，SHIZHUANYEJINGSHENZAICHUANGZAOGUOCHENGZHONGDETIXIAN，SHIGERENZHIYESHENGYADEZIWOXIUYANG，YESHIQIYEDEZERENYUDANDANG。SHANHUHAIDEXINSHITIXIANZAIJITIDEJIANGXINJINGYAN，YETIXIANZAIMEIGERENDEZIZIYIQIU，XINQINFUCHU。

进取

锐意进取，追求卓越

JINQUSHIYIZHONGGONGZUOTAIDU，JISHIGERENFENDOUPINBODEZHUANGTAI，YESHIQIYEJIAZHIGUANDEJIZHONGTIXIAN，DUISHANHUHAILAISHUO，JINQUSHILIZHENGSHANGYOU，SHIDISHUICHUANSHI，GENGSHIYONGPANGAOFENGDEJINGSHENCHANGDAO。

责任

关注城市，关爱人

ZERENSHIYIZHONGQIYEDANDANG，SHISHANHUHAIDUIYUMEIWEICHENGYUAN、MEIWEIKEHUDELIJIEYUHEHU。TIXIANZAIQIYEDAZAOCHANPIN、JINGYINGFUWU、WENHUACHANGDAODEFANGFANGMIANMIAN，GENGTIXIANZAIQIYEHUIKUISHEHUI、KESHOUCHUXINDEXINGWEIZHUNZE。

共享

共同成长，共享成果

GONGXIANGSHIYIZHONGQIYEMIANMAO，SHISHANHUHAIDUIYUANGONG、HEZUOHUOBANDECHENGNUO，SHIQIYECHIXUFAZHANDETUIDONGLIYUNINGJULI。